2020 caused a huge shift for retail brands, especially fashion. This disruption left many sellers feeling overwhelmed when it comes to choosing the right marketplace to sell their products.
Online marketplaces are important for an eCommerce brand, and picking the right ones to sell on is equally as important. If we know that choosing the right online marketplace to sell through can make or break your eCommerce business, why limit yourself when you can leverage multiple marketplaces to grow your business?
A successful omnichannel approach is a must-have today, which is why many sellers rely on online marketplace integrations to increase product visibility across all marketplaces they sell-through.
So, what marketplaces are worth considering today? Let’s start with a quick dive into the latest trends affecting online fashion marketplaces.
What Should You Know About Online Marketplaces in 2021?
Between remote working and lockdowns, the whole shopping experience has changed. Here are some of the biggest trends that will dominate online fashion marketplaces in 2021:
● Niche marketplaces
Niche marketplaces help to provide smaller eCommerce sellers with a competitive advantage.
● Online marketplace ads
Advertising your products on marketplaces needs to be part of your overall marketing strategy to get your products in front of the right people at the right time.
● Artificial Intelligence (AI) & Natural Processing Language (NLP) for translation on marketplaces
The use of these technologies in your product listings can improve listing visibility & performance from buyers around the globe.
What Are the Top 5 Online Marketplace Sites for Fashion Brands Selling Globally?
If you’re a fashion brand looking to sell globally, here are a list of some of the top online marketplaces, as well as their pros and cons:
Zalando
Pros
Largest fashion marketplace in Europe
- 380 million views per month
- The average median price of $48
Cons
- Carries over 2,070 brands
- Men only account for 31% of the audience
Poshmark
Pros
- Connect with customers across North America
- Simple shipping process
- No listing fees
Cons
- 20% fee will eat into your profits
- High shipping fees for buyers
Amazon
Pros
- Tap into a huge existing customer base
- Easy to use and navigate
- A popular option for North American & European brands
Cons
- Very competitive and saturated
- Need to decide between FBM & FBA
- Large number of white label and knockoff brands
Asos
Pros
- Distributed in over 235 countries
- One of the biggest fashion marketplaces in the world
Cons
- Primarily focused on women’s fashion
- The average cost of clothing is $26, meaning luxury may not fit there
Farfetch
Pros
- Offers a good gender mix for fashion
- Its smaller size makes it easier to stand out against competitors
Cons
- Sells mostly luxury, so it’s for a specific niche
Find out how Highstreet.io integrates with online marketplaces to increase the visibility of your ecommerce products.
The Takeaway: Sell Everywhere With Integration
You now know what trends to look forward to in 2021, as well as what online marketplaces are best for fashion. If you’re looking to expand to a new marketplace, why limit yourself to only one when you can integrate your products with the most popular marketplaces in the world?
Top eCommerce brands trust Highstreet.io as, through our marketplace integration service, we help them:
- Avoid processing and invoicing issues before they become problems with our experts in marketplace integration logistics
- Focus on selling what’s in-stock by automatically synchronizing your online store inventory as you receive orders with our platform
- Ensure the right products are in the right categories with titles, descriptions and other attributes using our product data optimization tools