by administrator | Mar 13, 2017 | Shopping Channels
Have you ever physically torn your hair out from dealing with products in Google Merchant Center (GMC) being disapproved? Figuring out what the disapprovals mean, why they are happening and who to talk to can take years off your life. If this is you, then follow our...
by administrator | Dec 15, 2016 | Shopping Channels
Ever had your Google Product Listing Ads not show up in search or your campaigns were suspended because your titles didn’t meet Google’s requirements? There are many areas of your Google Shopping feed you can spend time optimizing. The best place to start is...
by administrator | Jun 3, 2016 | Shopping Channels
Part of Highstreet.io’s product feed marketing service involves staying on top of relevant updates to the digital marketing channels we connect with. Google is one of the most strict channels when it comes to complying with their product specification requirements. If...
by administrator | Mar 25, 2016 | Shopping Channels
What are Facebook Dynamic Product Ads (DPA)? Dynamic Product Ads make it easy for merchants to get ads for relevant products in front of interested customers on Facebook. They let you scale the delivery of relevant ads to Facebook users by combining a product feed...
by administrator | Jul 10, 2015 | Shopping Channels
In our last meeting with Google and our client, Highstreet.io got an inside look at Google Shopping campaign structure and maintenance including essential techniques on how to optimize product marketing feeds for Google Merchant Center. The following tips are key for...
by administrator | Feb 19, 2015 | Shopping Channels
Digital marketers have been battling with how to attribute sales to their promotional efforts. As a result, ad sellers have been feeling the pressure to provide more hard evidence of the success of their ads. Google and Facebook have stepped up to the plate to try to...
