Product Feed Management

Get Your Products in Front of More Qualified Buyers By Using Our SaaS Platform & Managed Service

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Get Quick & Easy Product Feed Management Onboarding & Customer Support.

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Boost Conversions

Integrate Multiple Product Data Sources Into One Feed for Better Targeting & Performance.

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Sell Everywhere

Scale Your Shopping Campaigns in Multiple Countries, Languages and Currencies

What is Product Feed Management?

Product Feed Management relates to pulling the product data from an eCommerce catalog and connecting it to shopping channels in order to market the products online.

There are two types of feeds to manage and optimize:

Master Feed & Channel Feeds

Highstreet.io takes the hassle out of data feed management with our managed service that handles the optimization, synchronization and approvals of your products across all of your shopping channels.

How it Works

To maximize product listing performance, all of your product feeds, for each marketing channel and country need to include accurate, well-structured and relevant product data to entice buyers.

To achieve this level of optimization takes skill, time and resources. Highstreet.io uses our platform and a highly skilled team of product data specialists to take on the optimization and management of your feeds so you don’t have to.

Product Feed Management

Adaptive Performance Feeds: Creation & Management
Local Inventory Feeds: Creation & Management
Color Customization & Management (Google standards)
Promotion Driven Feeds
Shopping Channel Feed Consulting
Google Merchant Center (GMC) Promotion Management
Dedicated Product Feed Consultant
Google Merchant Center (GMC) ongoing management of disapprovals

Product Feed Production

Real-Time Product Feed Statistics
Brand Name Standardization (multiple names to one)
Promotion Driven Feeds (mark products as part of a promotion)
Real-Time Feed Synchronization
Multilingual Keyword Mapping
API Integration with Shopping Channels
Advanced Web Scraping Technology
Split & Merge Variants of product data
Generation of Unique Ids
Generation of Category Ids
Feed Merges (dynamic feeds + master feeds)

Elite Customer Service

“Real-Time” Consulting Services

During our project kick-off, Highstreet.io pairs each client with an expert product feed consultant who translates our client needs and business urgency into an immediate project plan.

Act With Care

Client information and priorities are treated with the same sense of responsibility as our own. Confidential information and client discussions are taken very seriously.

Deliver Value

Our opinion on how to improve our client’s ROI is always communicated. We’re not shy to take a step back and tweak your solution if it means a better result. That’s what partners do.

What Our Customers Are Saying

“We were facing two main challenges. The first was to reduce the resources we needed to devote to feed management in order to ramp up our digital marketing activities and the second was to improve the quality of our feeds to increase campaign performance. By leveraging Highstreet.io’s feed management expertise we were able to achieve both.”

— Nicola Antonelli

Web Project Manager, LUISAVIAROMA

“Our main concern was with finding a reliable solution and, together with accuracy of delivery, that’s exactly what Highstreet.io provided. I would consider Highstreet.io an excellent feed management solution for online retailers short on time or technical competence.”

— Stefano Susi

Head of Business Intelligence - DIFFUSIONE TESSILE

“When we source these types of services, we look for providers that can fill the role of partner. Together with the obvious capabilities of the platform, Highstreet.io also offered a high level of data consultancy that is definitely an added value.”

— Enzo Panetta

Head of Digital Marketing and Innovation, UNIEURO

We are now able to relate products to out of stock results, customize search results depending on what customer was searching for, change the sort order and access quality analytics to understand what people were looking for on their website. The decision to integrate Algolia with Magento, using Highstreet.io, was an easy one.

— Jay Chinthrajah

V.P. of Engineering - M.M. LAFLEUR

“Excellent service and technical/digital expertise. Thanks to Highstreet.io we executed a real Omnichannel strategy. They were able to optimize our shopping feed for Google and Bing and help us implement Google LIAs. We’re in the process of updating GMB and Facebook locations automatically with the help of Highstreet.io.”

— Anna Gnali

Digital Marketing Manager - TIMBERLAND EMEA