Unieuro has selected Highstreet.io for its product data distribution needs. Unieuro will use the platform to update and configure the product data feeds that it sends to the digital marketing partners it uses for product advertising. In doing so they will save significant time and resources keeping their product data optimized and up to date across their digital marketing channels.
Unieuro chose Highstreet.io for its ability to centralize the entire feed management process while allowing full control over product data through powerful feed editing capabilities.
Enzo Panetta, Head of Digital Marketing and Innovation at Unieuro stated: “When we source these types of services, we look for providers that can fill the role of partner. Together with the obvious capabilities of the platform, Highstreet.io also offered a high level of data consultancy that is definitely an added value.”
“We are very happy to have been chosen by Unieuro.” says Giovanni Guardalben, CEO of Highstreet.io. “We look forward to working with Unieuro to ensure their product data is continuously and frequently updated so that prices and inventory data are always synchronized across the range of digital marketing partners that they use.“
An SGM Distribuzione Srl brand, Unieuro is one of Italy’s largest chains of consumer electronics and household appliance stores, with over 460 sales outlets. Unieuro affirms its status as a leader in multichannel retail by offering it’s customers an integrated experience across the entire range of touch points available in today’s fast moving retail landscape.
www.unieuro.it
Highstreet.io is the product feed management and marketplace synchronization platform developed by Kipcast srl. Highstreet.io helps clients maximize product visibility for their ecommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces.
www.highstreet.io